Tesla Cybertruck Entry Price Jumps $10,000: AWD Model Now Starts at $69,990

March 2,2026,By lan

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   As of March 1, 2026, Tesla has officially raised the starting price of its most affordable Cybertruck to $69,990. This $10,000 price hike comes just ten days after the entry-level model’s debut. Alongside the price increase, Tesla has also removed the leasing option for this variant. This move confirms CEO Elon Musk’s earlier warning on X that the initial $59,990 price was a limited-time offer.

1. Limited-Time Strategy Sparks Demand Surge

   On February 20, Musk noted that the promotional price depended on the "volume of demand." This strategy of "artificial urgency" appeared to work perfectly. As the 10-day window closed, delivery estimates quickly slipped.

   Potential buyers saw wait times move from June 2026 to late 2027. Thousands of customers rushed to secure the lower price by submitting a $250 non-refundable deposit. According to recent reports, new orders are now pushed significantly into next year as Tesla clears its massive backlog.

2. New AWD vs. Discontinued RWD: A Massive Upgrade

   While the price has returned to $69,990, the value proposition is vastly different. The previous Rear-Wheel Drive (RWD) model at this price point was often criticized for poor value. It lacked the adaptive air suspension, power vault cover, and onboard power outlets.

   The new standard AWD model offers significantly better hardware for the same money:

Feature New AWD ($69,990) Old RWD ($69,990)
Drivetrain Dual-Motor AWD Single-Motor RWD
Range (EPA) 325 Miles ~250 Miles
Acceleration (0-60 mph) 4.1 Seconds 6.5 Seconds
Utility Powershare (V2X) & Diff Locks None

   Furthermore, this version utilizes the same mechanical front and rear locking differentials found in the $79,990 Premium AWD trim. It also retains the 6x4 foot composite bed and the electric "frunk."

3. Interior Simplification and Cost Control

   To keep the price below the Premium tier, Tesla made several strategic cuts to non-core features. For instance, this model uses coil springs with adaptive damping instead of the full adaptive air suspension. This means users lose the ability to manually adjust the vehicle's ride height.

   Inside the cabin, the materials are designed for durability rather than luxury:

  • Tactical Grey textile seating replaces the premium vegan leather.
  • The audio system is reduced from 15 speakers to 7.
  • Omitted features include ventilated front seats and heated rear seats.
  • The 9.4-inch rear entertainment screen has been removed.

These adjustments allow Tesla to maintain high mechanical performance while reducing overall production costs.

4. Market Performance and the Shift to Autonomy

   Tesla sold 20,237 Cybertrucks last year, which was a 48% decrease compared to previous internal projections. This total is only 8.1% of the 250,000 annual units Musk originally predicted for 2025.

   During the latest earnings call, Tesla hinted at a major strategic shift. The company plans to transition Cybertruck production toward fully autonomous configurations for delivery fleets.

   Currently, the lineup is standardized with the $69,990 AWD and the $79,990 Premium AWD. It remains to be seen if Tesla will ever reintroduce a model priced under $60,000 as the Giga Texas factory continues to scale.
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